Many small businesses fail to realize just how important good customer is for the overall health of your business. This can be a huge mistake; since good customer service isn’t just important… it’s absolutely vital. Not sure why? Check out these four simple reasons to gain a better understanding.
It’s What Customers Will Remember
People will always remember if your customer service was really great or really terrible. You definitely don’t want them remember the later. You may be wondering why people remember customer service so vividly, but the answer should be fairly obvious – your customers are actively interacting with you. They aren’t just looking at your products, but speaking and working with someone who is supposed to represent your company. If that person represents your company in a good way, your customers will remember your company fondly. If that person represents your company in a negative way, you’ll probably lose a customer and garner some bad press.
Reflects Heavily On Your Entire Business
Everything pertaining to your company reflects upon everything else. You see, if you have good customer service, people naturally assume you have good products. If you have bad customer service, people naturally assume you have bad products. The same goes vice versa, and can pertain to shipping, returns, services, and anything else. Even though this may not be entirely true, you need to be aware that this is how your customers think. Besides, do you really want to patronize a place who has bad customer service? Of course not, because if you run into any issues you can’t be positive you’ll receive the help you need.
It Makes For A Great Marketing Angle
From a purely business standpoint, good customer service is a great marketing angle. It’s something you can in your advertisements which is sure to bring you in more customers. People like to hear you have top notch customer service, pure and simple. Anything that can help you with effective marketing is worth the extra effort. This angle works best when other real-life customers are talking about how great your customer service is, so feel free to ask for reviews and testimonials.
The Author is head of marketing at Heflo, a business tool that allows businesses to manage their processes.